Print & Publication
Annual Report
Pacific Crest Trail Association
The Pacific Crest Trail Association (PCTA) is a non-profit organization dedicated to preserving the Pacific Crest Trail through donations, volunteer efforts, and advocacy. For this project, I designed their annual report, emphasizing the theme of exploration and connection. Drawing inspiration from maps and navigation, I incorporated linear lines to represent trails and connections, visually tying the organization’s mission to its impact. Different styles of maps were used creatively to display data and information, ensuring the design was both functional and engaging. This approach not only aligned with the PCTA’s branding but also appealed to its audience of outdoor enthusiasts and supporters.
Residential Collateral
Bader Development
Bader Development is a property management company based in St. Louis Park, MN, managing a diverse portfolio of properties across the Twin Cities area. During my time as a Marketing Coordinator and Graphic Design Intern, I was responsible for creating a variety of marketing materials, including event flyers tailored to individual property brand guidelines.
I also developed collateral for both specific properties and Bader Development itself. This role pushed me to innovate within strict brand standards while maintaining a fresh and engaging design approach. I collaborated with a diverse team, including executives, marketing directors, and property managers, gaining valuable experience in communication and teamwork.
My internship with Bader Development was incredibly rewarding, providing me with hands-on experience and professional growth. I was fortunate to continue working with the company during my final semester at UW Stout.
Campaign
Look Out
What are the rules of the road? Stop for stop signs, take turns, stay in your lane… but what happens when you have to share the road with a vehicle composed of two wheels, propelled by pedals and steered with handlebars?
Lookout is a campaign that brings awareness to bicycle safety and the importance of sharing the road. It is important for cyclists to lookout for vehicles on the road and also for vehicles to lookout for cyclists. Being able to share the road with a cyclist starts with accepting the similarities between bicycles and cars. Each act as a form of transportation. They both have wheels in order to move, a way of steering, and both need someone to operate. The end goal is the same… whether it be getting from point A to point B, or just driving for the ride. We live in a world of differences… focus on the similarities of bicycles and vehicles to create a better conversation on the road between the two. There is a lack of awareness of bicycle laws and rules of the road. It goes both ways – in order to accept sharing the road an understanding of both parties is necessary.
“In thinking about how to improve driver-cyclist relations in America, the easiest thing is to simply get more people on bikes.”
“Because that way, it won’t be us vs. them. It’ll just be us.”
Poster Series
Stream Protection Rule
The “Stream Protection Rule” was designed to prevent coal mining operations, particularly those involving mountaintop removal, from contaminating nearby rivers. Originally enacted during Barack Obama’s presidency, the rule was repealed by President Trump with the intention of boosting job opportunities in the mining industry.
However, the environmental and public health consequences of this decision are severe. Water contamination could escalate, affecting not only local areas but also regions far removed from mining sites. Currently, nearly 2 billion people worldwide consume unsafe drinking water, contributing to diseases such as diarrhea, dysentery, and cholera, which claim the lives of 1,000 children every day. In the U.S. alone, 40% of rivers and 46% of lakes are too polluted for fishing, swimming, or supporting aquatic life. Each year, 1.2 trillion gallons of untreated sewage, stormwater, and industrial waste flow into American waterways.
Mountaintop removal coal mining also poses significant health risks, including higher rates of birth defects, cancer, and cardiovascular and respiratory diseases among nearby residents. The toxic dust released from these sites exacerbates lung cancer and other respiratory illnesses.
Protecting our water and communities should take precedence over short-term industrial gains.
#BringItBack #SaveTheFuture #SaveOurWaters #WhoReallyBenefits #WhatMattersMost
Event Poster
Object Transform
This poster was created as part of a class project to promote the Object Transform type conference. Designed to function as both a flyer and a foldable booklet, it offers a dynamic way to showcase event details. When folded, the booklet reveals additional information about five featured artists, providing a deeper dive into their work.
The design draws inspiration from the innovative approaches of Keetra Dean Dixon, known for her use of 3D forms, as well as the typographic experimentation of Marian Bantjes and Philippe Apeloig. These artists inspired me to explore unique orientations and interactions of type on the page, resulting in a visually engaging and multifaceted design.
Map
Moravian Board of World Mission
The Moravian Board of World Mission (BWM) is an organization I’ve admired since growing up as a member of the Moravian Church in Waconia, MN. As part of their rebranding efforts, they invited me to contribute to redesign a map highlighting all the hlocations around the globe where the Moravian BWM has made an impact.
This visual representation plays a crucial role in showcasing the organization’s global reach and the meaningful work they’ve accomplished.
Marketing By Martha 