High Precision Underground is a Veteran-owned underground utility installation company that strives to provide exceptional, precise, and transparent services that prioritize safety and reliability while upholding the values of integrity, discipline, and teamwork.
In my role as Director of Marketing, I lead marketing strategy, oversee digital marketing efforts, and drive graphic design initiatives. I’ve been responsible for shaping the entire creative aspect of the brand, encompassing logo design, typography, brand identity, and collateral development. Additionally, I’ve crafted the website from the ground up, utilizing WordPress.
To maintain a competitive edge in the industry, I’ve undertaken comprehensive competitor research and analysis. Furthermore, I’ve executed a thorough SEO enhancement strategy, which involved extensive keyword research, seamless integration of keywords into on-page content, meta data optimization, and enhancements to off-page content, among other tactics. While the advertising efforts may not be consumer-facing, I focus on nurturing and enhancing our brand’s trust and reputation by consistently updating social media content and ensuring all online materials are current and relevant.
Marketing By Martha 