Student Project Campaigns
Campaign
Look Out
What are the rules of the road? Stop for stop signs, take turns, stay in your lane… but what happens when you have to share the road with a vehicle composed of two wheels, propelled by pedals and steered with handlebars?
Lookout is a campaign that brings awareness to bicycle safety and the importance of sharing the road. It is important for cyclists to lookout for vehicles on the road and also for vehicles to lookout for cyclists. Being able to share the road with a cyclist starts with accepting the similarities between bicycles and cars. Each act as a form of transportation. They both have wheels in order to move, a way of steering, and both need someone to operate. The end goal is the same… whether it be getting from point A to point B, or just driving for the ride. We live in a world of differences… focus on the similarities of bicycles and vehicles to create a better conversation on the road between the two. There is a lack of awareness of bicycle laws and rules of the road. It goes both ways – in order to accept sharing the road an understanding of both parties is necessary.
“In thinking about how to improve driver-cyclist relations in America, the easiest thing is to simply get more people on bikes.”
“Because that way, it won’t be us vs. them. It’ll just be us.”
Poster Series
Stream Protection Rule
The “Stream Protection Rule” was designed to prevent coal mining operations, particularly those involving mountaintop removal, from contaminating nearby rivers. Originally enacted during Barack Obama’s presidency, the rule was repealed by President Trump with the intention of boosting job opportunities in the mining industry.
However, the environmental and public health consequences of this decision are severe. Water contamination could escalate, affecting not only local areas but also regions far removed from mining sites. Currently, nearly 2 billion people worldwide consume unsafe drinking water, contributing to diseases such as diarrhea, dysentery, and cholera, which claim the lives of 1,000 children every day. In the U.S. alone, 40% of rivers and 46% of lakes are too polluted for fishing, swimming, or supporting aquatic life. Each year, 1.2 trillion gallons of untreated sewage, stormwater, and industrial waste flow into American waterways.
Mountaintop removal coal mining also poses significant health risks, including higher rates of birth defects, cancer, and cardiovascular and respiratory diseases among nearby residents. The toxic dust released from these sites exacerbates lung cancer and other respiratory illnesses.
Protecting our water and communities should take precedence over short-term industrial gains.
#BringItBack #SaveTheFuture #SaveOurWaters #WhoReallyBenefits #WhatMattersMost
Marketing By Martha 