Activia Yogurt Rebrand
Activia Yogurt is a probiotic yogurt that is meant to be very good for you. The branding currently gives off a healthy, but not tasteful experience. Generally, healthier food has less sugar and is less tasteful, so a way to promote a healthy product is to make it look delicious. The current branding does not state anything about the probiotics or health facts. This should be emphasized more since the product is a probiotic yogurt.
The logo I redesigned is fun, energetic, and shows that the yogurt is healthy. The colors chosen are bright and light to create a sense of calm and happiness. Similar to colors used in hospitals.
I focused in on the words healthy, delicious, beneficial, quality, and celebration. I feel that eating healthy needs to be some sort of celebration or at least be recognized which is why I added motivational sayings on each cup of yogurt.
Marketing By Martha 